What is SEO

For the first time when I heard this word "SEO", I kinda freaked out. This might be the toughest work. I can not do it. It takes more time and money. 

I was completely wrong. 

SEO marketing companies made it look more complex, and the most important thing for the ranking. 

Yes, it is true this will help your site in ranking. 

But this doesn't look that complex. Believe me, guys. "SEO" is not that hard thing to learn. 

If you're a beginner to Blogging, you may or may not have to listen "SEO". However, if you're here then you might already be started publishing content on the internet. 

If you have experience in publishing content on the internet, you might be obsessed with listening to this word, daily. 
What is SEO
Let me tell you one secret. SEO is the key to success on the Internet. 

But this not complex, as it looks like. 

Okay, Okay,  

What is SEO?

SEO stands for "Search engine optimization". It is the practice of getting targeted traffic to a website from a search engine’s organic rankings. 

This is a Practice that is generally used to increase "Quality and Quantity" of traffic to your website or the Blog. Let me tell you one more thing. This process is purely free. 

If you want to master SEO then You should understand some of the common tasks associated with SEO. They are "creating high-quality content", "optimizing specific keywords", and "building quality backlinks".

Right now you might have another question in your mind. 

I have been using the internet in my daily life and I never had this doubt, "How Search Engine Works?". I know I had the same doubt. Check this Article, for detailed information, how a search engine actually works

You might have the Quality Content. But if no one is searching for that then it is worthless. So you may have to make the content based on What people are searching on the internet. 

Even if you don't have the best content, but people are still searching for that Keyword on the internet that you had used and made an article on that, then there is a high chance that your article might show up on the Top. 

Quality Content is important, but it should be relevant for what people are searching for. At the end of the day, "Quality Content wins on the Internet"

"In one word SEO is all about ranking your site or blog on the top of the Organic results."

There are different types of SEO Techniques that are used all the time. 

Among all, They are three that are used the most "White hat SEO", "Black Hat SEO" and "Gray hat SEO". 

Your next question is.....

What is a White hat and Black hat and Gray hat SEO?

These are call techniques that are followed by the SEO service companies and the Content creates to rank their website or blog on the organic search results. 

White hat SEO:-

White hat SEO 

"White hat SEO" refers to SEO techniques, best practices, and strategies that comply with search engine rule. 

The primary focus of the search engines is to provide more value to people.

Black hat SEO:-

Black Hat SEO

"Black hat SEO" refers to techniques and strategies that attempt to spam/fool search engines. 

While black hat SEO can work, it puts websites at tremendous risk of being penalized, or in some cases, it can be removed from the search results permanently. 

Gray hat SEO:-

Gray hat SEO

"Gray hat SEO". You might have already guessed it. It is a combination of both White hat SEO and Black hat SEO techniques. 

This technique might be good initially. Once google identifies you are trying to fool it, then your site is at risk of ranking. 

Okay, Which one is better. 

Here is the simple comparison, of White hat SEO, Black hat SEO, and Gray hat SEO. 
White hat vs Black hat vs Gray hat

Okay, what now. 

Relationship between SEO and Search engine 

Search engines like Google, bing, and others have an important place for SEO. Both the SEO industry and the Search engine industry share similar interests. 

In fact, Google has a search engine optimization guide. which helps you understand the relation between SEO and Google. 

There are some of the basic guidelines that have to be followed. 
  • Make pages primarily for users, not for search engines.
  • Don't mislead your users.
  • Avoid tricks to improve search engine rankings. 
  • Create unique, valuable, or engaging content.

Avoid these practices, 
  • Automatically generated content
  • Hidden text and links, that are not visible to the readers. 
  • Participating in link schemes
  • Copying content from somewhere else)
Now you know what is SEO and how this helps you in ranking your blog or site.